The Get Licensed Success Story

How we transformed the UK's leading SIA training provider from struggling visibility to market dominance, achieving 105% growth and 24+ #1 rankings in just 3 months.

Get Similar Results

Transformation by the Numbers

The impressive results achieved for Get Licensed in just 3 months (March-May 2025)

105%
CCTV Licence Growth
673 clicks in May 2025
24+
Keywords to #1
Including "SIA licence" and "CCTV licence"
6,310
Additional Monthly Clicks
Across all optimized pages
42.77%
Licence Pages Growth
3,083 increased clicks total
33.06%
Course Pages Growth
3,227 increased clicks total
24.53%
Overall Core Pages Growth
1,684 additional clicks in May

The Complete Success Story

A detailed look at how we transformed Get Licensed's SEO performance

Get Licensed - UK's #1 SIA Training Provider

📍 85+ Training Locations Across UK
The UK's premier SIA training provider with an extensive network of 85+ locations, offering comprehensive security courses including Door Supervisor, CCTV Operator, Close Protection, CSCS Green Card, and specialized security training. Despite being the market leader, they faced significant challenges with organic search visibility.

🎯 The Challenge

Despite being the UK's leading SIA training provider with 85+ locations, Get Licensed had poor organic visibility for core security training keywords. Technical SEO issues including poor heading structure, broken internal linking, duplicate content problems, and inefficient crawl budget utilization were severely limiting their growth potential.

💡 Our Strategic Solution

We implemented a comprehensive 3-month intensive SEO campaign (March-May 2025) focusing on technical foundation cleanup, strategic keyword clustering, content structure optimization, internal linking enhancement, crawl budget optimization, and authority building.

105%
CCTV Licence Growth
673 clicks in May 2025
85.66%
CCTV Course Growth
570 clicks in May 2025
50.98%
Door Supervisor Growth
847 clicks in May 2025
43.20%
Handcuff Training Growth
116 clicks in May 2025
40.65%
Security Guard Growth
256 clicks in May 2025
24+
Keywords to #1
April 1st - June 4th, 2025

🎯 Keywords That Reached #1 Position

🏆 Top Licence Keywords (Position improvements)
sia licence (5→1) sia license (4→1) sia door supervisor (2→1) sia cctv licence (2→1) cctv licence cost (2→1) cctv licence uk (2→1)
📚 Top Course Keywords (Position improvements)
green cscs card (7→1) cscs green card (6→1) sia door supervisor course online (4→1) sia first aid course (3→1) cctv security training (3→1) security guard courses online (7→1)

📅 3-Month Transformation Timeline

March 2025
🔍 SEO Audit & Foundation
Technical cleanup began
April 2025
🎯 Strategy Implementation
First rankings improvements
May 2025
🚀 Breakthrough Results
105% growth achieved

🛠️ Our Winning Strategy

🔧 Technical SEO Foundation
Fixed heading structure, internal linking, canonical tags, and duplicate content issues
🎯 Strategic Keyword Clustering
Grouped keywords into clusters to support category-specific pages
🏗️ Content Structure Optimization
Enhanced parent pages and improved content hierarchy
🚀 Crawl Budget Optimization
Blocked unnecessary URLs and resolved soft 404 pages
"The transformation has been incredible. In just 3 months, we went from struggling to be found online to dominating Google for our key services. The 105% growth in our CCTV training pages alone has transformed our business. Our phone hasn't stopped ringing with new enquiries, and we're now the go-to choice for security training across all our 85+ locations."
- Get Licensed Training Team, UK's Leading SIA Training Provider

Our Proven SEO Methodology

The systematic approach that delivered Get Licensed's exceptional results

🔍

Comprehensive SEO Audit

Deep technical analysis identified heading structure issues, broken internal links, and duplicate content problems that were limiting Get Licensed's potential.
🎯

Strategic Keyword Clustering

Grouped related keywords into thematic clusters, allowing us to build topical authority and support multiple ranking opportunities per page.
🏗️

Technical Foundation Repair

Fixed critical technical issues including internal linking structure, canonical tags, and crawl budget optimization across 85+ location pages.
📊

Content Structure Enhancement

Improved parent page architecture and content hierarchy to better support course and licence category pages for maximum SEO impact.
🚀

Performance Monitoring

Continuous tracking and optimization throughout the 3-month campaign, allowing for real-time adjustments and strategy refinement.
📈

Scalable Results

Delivered consistent improvements across all course types and locations, proving our methodology works at enterprise scale.

Ready to Achieve Similar Results?

Let's replicate Get Licensed's success for your security training business

Get Your Free SEO Strategy Session